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Liverpool First's plan for the future of the city certainly can't be faulted for it's ambition. Reducing unemployment by creating thousands of jobs, creating safe neighbourhoods and helping to improve the health of people throughout the city are amongst the goals set out in the Liverpool 2024 document.
But the toughest of all to implement may well be to transform Liverpool into one of the cleanest cities in the country.
Some of the photographs already featured in past articles have highlighted the scale of the litter problem in the city centre, and while those responsible for cleaning the streets no doubt do as good a job as possible, there remains a mentality amongst too many people that it is ok to throw litter onto the streets in the first place.
And that is what needs to be addressed if the city is to improve the appearance of its streets.
A recent blog on Downtown Liverpool featured an article focussing on city centre parking, noting that 77,000 parking tickets are issued each year in Liverpool. In comparison, just 3,000 on the spot fines are handed out for littering, according to information obtained from Liverpool City Council.
If Liverpool First's aim to see the city become one of the cleanest around is to be a successful one, the message needs to be communicated much louder that littering will not be tolerated in this city, and that means issuing more on the spot fines to those guilty of contributing to the problem.
With almost £7million being spent by the Council each year clearing up the city, it's time to take tougher action and ensure that those responsible for littering are the ones footing that bill.
Living in the ropewalks area, home of many night clubs and pubs, I find our streets filthy after busy friday and saturday nights but always see clean-ups followed immediately. There are far more filthier cities in the world.
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There is probably more than 3000 items of litter dropped every day.
The council should clamp down on anyone caught dropping litter, which I'm surprised they don't do already considering how eager they are to make money from parking fines.
Also the degree of road cleaning varies from area to area in the city centre. Some areas are sorted quickly, others are almost left to stay as they are, with levels of litter building up or being blown around the street. This is a problem which can't be sorted out quickly enough for my liking.